The way people search is changing. Instead of relying only on Google, millions are now asking ChatGPT, Gemini, Perplexity, Claude, and Copilot for answers. That means your business needs to know:

👉 “Does AI recommend my company when customers ask about my industry?”

This is where AI rank tracking tools come in. They monitor whether your brand is mentioned, cited, or recommended in AI-generated responses. Below are the 7 best tools in 2025 — each with its own strengths depending on your business size and goals.

1. AI Rank Checker (airankchecker.net)

Best for: Small and medium enterprises (SMEs), agencies, and SaaS companies that want scalable AI visibility tracking.

AI Rank Checker was designed specifically for the new AI search era. It tracks your brand’s presence across ChatGPT, Gemini, Perplexity, Claude, Copilot, and more. What sets it apart is its wallet-based pricing model: you top up credits and pay only for the checks you use.

For SMEs, this is a game changer — no wasted subscriptions, no overpriced enterprise tiers. You can start small and scale visibility tracking as your company grows.

Key features:

• Multi-AI engine coverage.
• Keyword and brand visibility checks.
• Exportable PDF/CSV reports.
• Competitor monitoring.
• Wallet-based pricing (fair, flexible, scalable).

Why it stands out:
AI Rank Checker makes AI visibility tracking accessible for SMEs while still offering the scale and flexibility agencies or enterprises need. It’s the most cost-efficient, transparent, and future-ready tool in the market.

2. Profound

Best for: Enterprises and global brands that need advanced benchmarking.

Profound goes deep into AI visibility tracking analytics. Beyond checking if you’re mentioned, it measures how you’re represented, which sources AI engines rely on, and how you compare to competitors across entire industries.

Strengths:

• Sentiment analysis (positive/negative framing).
• Industry leaderboards and benchmarking.
• Prompt trend tracking.
• Coverage of Google’s AI Overviews as well as LLMs.

Trade-offs:
Complex and premium-priced. But for multinationals or industry leaders, the insights are unmatched.

3. Peec AI

Best for: Mid-sized companies and marketing teams that want prompt-level tracking.

Peec AI works around customer prompts. You enter queries like “best CRM software” or “affordable hotels in Stockholm,” and it tracks whether your brand appears in AI answers.

Strengths:

• Prompt-driven visibility tracking.
• Competitor benchmarking.
• Source and citation insights.
• Tiered pricing (starting ~€89/month).

Trade-offs:
Limited prompt/model coverage at lower tiers. Less analytics depth than Profound.

4. AthenaHQ

Best for: Brands that want both tracking and optimization.

AthenaHQ positions itself as a Generative Engine Optimization (GEO) platform. It not only tracks visibility across AI systems but also suggests actions to improve rankings.

Strengths:

• Daily AI monitoring.
• Source intelligence (see what content is being cited).
• Localization and multi-language support.
• Query volume estimations to guide strategy.

Trade-offs:
Newer platform, some features still evolving. Usage credits can increase costs.

5. Maxeo AI (MaxAEO)

Best for: Companies that care most about AI citation share.

Maxeo AI is laser-focused on answer engine optimization (AEO). It shows how often AI models cite your content compared to competitors — your “share of answers.”

Strengths:

• Clear citation share dashboards.
• Competitor comparisons.
• Sector exclusivity (they won’t onboard your direct rivals).

Trade-offs:
Narrower focus, fewer advanced features than enterprise platforms.

6. Scrunch AI

Best for: Agencies and brands combining visibility tracking with AI-readable content optimization.

Scrunch AI is more than just a monitor. It helps brands track mentions in AI systems while also improving how their content is understood by LLMs. Their Agent Experience Platform (AXP) ensures your content is structured in a way AI engines can easily cite.

Strengths:

• AI visibility monitoring.
• Prompt and citation analysis.
• Content optimization for AI readability.
• Actionable recommendations.

Trade-offs:
Pricing is higher (starting ~$300/month). Some users find the interface less polished.

7. Keyword.com

Best for: Agencies or teams that want SEO + AI tracking together.

Keyword.com is a well-known SEO rank tracker that has added an AI visibility module. It’s ideal if you don’t want separate tools for SEO and AI.

Strengths:

• SEO + AI rank tracking in one platform.
• Tracks citations across ChatGPT, Gemini, Perplexity, Claude, and AI Overviews.
• API and export options for reporting.
• Mature reporting and dashboard features.

Trade-offs:
AI visibility is an add-on — less specialized depth than AI-only platforms.

Final Thoughts

In 2025, AI visibility is the new SEO. If you’re not being cited by ChatGPT or Gemini, you’re missing out on customers who never touch Google.

• AI Rank Checker → The most SME-friendly and scalable solution.
• Profound → Enterprise depth with benchmarking and sentiment.
• Peec AI → Prompt-based tracking for mid-sized teams.
• AthenaHQ → Insight + action in one.
• Maxeo AI → Focus on citation share dominance.
• Scrunch AI → Visibility tracking + AI content optimization.
• Keyword.com → One dashboard for SEO + AI rank tracking.

Whether you’re a startup, SME, or enterprise, the key is to start measuring your AI visibility today — because tomorrow’s customers are already asking AI.

Comparison Table: 7 Best AI Rank Tracking Tools (2025)